Your business is profitable, but it can't run without you.

Helping established business owners build companies that are more profitable, less dependent on them, and more valuable for whatever comes next.
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Logo of Gladiator Consulting featuring an intricate geometric flower-like design above the text "GLADIATOR consulting" in a serif font. The logo uses a monochrome color scheme, primarily in black and white.
Text displaying "My Scratch Offs" in a playful font on a gray, textured rectangular background.
The image is a logo with the text "PACE MARKETING" in bold, gray letters. To the right of the text is a stylized arrow shape made of two gray triangles pointing to the right.
WORC Logo
Logo of Gladiator Consulting featuring an intricate geometric flower-like design above the text "GLADIATOR consulting" in a serif font. The logo uses a monochrome color scheme, primarily in black and white.
Text displaying "My Scratch Offs" in a playful font on a gray, textured rectangular background.
The image is a logo with the text "PACE MARKETING" in bold, gray letters. To the right of the text is a stylized arrow shape made of two gray triangles pointing to the right.
You've built a successful business. The surprise is that the business still depends on you as much as it does. The question now is whether your business can continue to grow, create value, and give you more freedom without requiring you to hold everything together. Growth should create more options, not simply more responsibility.
Most of our clients have already built successful, profitable businesses. The next stage isn't about proving the business works. It's about building a business that depends less on the owner.

If you're at this stage, you probably know the feeling — being the answer to every question, the last decision on everything, and further from where you thought you'd be by now.

The work is hands-on and built around the decisions you're actually making —it’s having someone is in the room with you. We work alongside you as decisions are made, helping you build a stronger business one decision at a time. Clients often tell us it's the first time in years they've felt noticeably less alone in leading their business.

About Us

Who we work with

Most of our clients have already proven they can build a successful business.
They work across a range of professional services, specialty manufacturing, construction, hospitality, retail, and other owner-led businesses, typically between $2 million and $15 million in revenue.

What they have in common isn't their industry. It's that their business has reached a stage where continued growth depends less on working harder and more on building stronger leadership, financial discipline, and accountability.

We get up to speed quickly on what makes your business unique, then focus on the people, financial, and operational decisions that strengthen the business and reduce its dependence on you over time.

What tends to shift

The specifics differ by business, but the direction is consistent. Most clients see some combination of:

More profit

From pricing discipline, cleaner financials, and a sharper read on where margin is actually made and lost

A leadership team that decides

Fewer questions routed to the owner, clearer ownership, better meetings, real accountability

More of your life back

Work that used to require you no longer does, and the business functions when you're not working in it

A clearer view of where it's going

A real plan for the next three to five years — what the business needs to be worth, and what your role needs to look like over time, whether you're building value for yourself, an heir, or a future buyer

See if we're a fit.

A discovery call is a real conversation, not a sales pitch. If we're the right partner, we'll tell you what working together would look like.
Schedule a Call
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  • I have said many times to colleagues, “I wish I had hired Christy Maxfield a few years ago.” Even with a 27-year-old company, I have learned so much from her. Christy has been an invaluable partner helping me operate my company more strategically, i.e. strengthening financial reporting, guiding succession planning, navigating complex people decisions, and increasing the overall value of my business. Christy brings insight, clarity, and genuine care to her work. Her disciplined approach and guidance has made me a more confident and effective business owner and positioned my company for its next phase of long-term success.
    Laurna Godwin
    Owner, Vector Communications
  • What sets Purpose First Advisors apart is that her coaching evolves with you. The support I needed at the beginning of our work is very different from what I need now, and she has adapted alongside me every step of the way. Her approach is strategic without being rigid, and she has helped me build confidence, sharpen my business strategy, and create meaningful momentum in my work.
    Paya Sample
    Owner, Peak Leaders Collective
  • Christy took the time to assess my business model, understand my goals, and identify areas for improvement. What impressed me most was her ability to provide tailored strategies that were practical and immediately implementable.
    Sue Bailey
    Owner, Celebrating Life Cakes
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