Living the life you love

Jan 05, 2023
A person with long hair sits at a table, using a laptop. Behind them are glass walls with colorful sticky notes and a flowchart. The setting appears to be an office or collaborative workspace.

Often, there are a lot of mouths to feed and someone is usually starving a little bit.

- Me on the Marketing Matchmaker podcast

In my experience, the person usually starving in a small business is the owner.

I want to change that.

In my recent conversation with Jennifer Tamborski on the Marketing Matchmaker podcast we went deep about earning a living and generating profit right out of the gate!

We got real about building your business from a profit mindset. That starts by defining your vision, i.e., being clear about what a successful business will do for you financially and how it will allow you to create a life you love.

Some of the things we talked about include:

  • Asking yourself
    • Does my business help me work with the people I want to do business with, selling what I want to sell, and helping them live better?
    • Does it help me create the lifestyle I want?
  • Getting serious about what you want your business to do for you - name the number!
  • Knowing your runway
  • Knowing what you want and what you need to build the business you desire
  • The power of profit - what it allows owners like you do
  • The fear of numbers and date and why you need to push past the fear
  • Lagging vs leading indicators
  • Getting curious about your business
  • Numbers + plan = profit
  • Creating new realities
  • Loving what you do and making money

Give it a listen and let me know what you think!

https://youtube.com/watch?v=ImeUkdaNJ3Q%3Fwmode%3Dopaque

maroon quotation marks
  • Christy’s keen ability to identify my actual needs and focus me on the critical aspects of my business has been transformative. She’s provided insights and asked probing questions that emphasize the importance of planning with the end in mind.
    Stephanie Haenchen
    Owner, Pace Marketing
  • Christy’s coaching has has been instrumental in elevating my business to new heights. Her ability to facilitate strategic conversations has been transformative, helping me identify opportunities, overcome obstacles, and refine my business strategies for optimal results.
    Paya Sample
    Owner, Peak Leaders Collective
  • Christy took the time to assess my business model, understand my goals, and identify areas for improvement. What impressed me most was her ability to provide tailored strategies that were practical and immediately implementable.
    Sue Bailey
    Owner, Celebrating Life Cakes
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