Exit planning is strategic planning

Jan 30, 2025
Two young girls stand on a road near brightly painted "START" and "FINISH" lines in pink and blue. One girl kneels, touching the lines, while the other stands nearby. They both wear white shirts and shorts.

Run Your Own Race

Trying to scare you into planning for your business exit is pointless.

And inspiring you to plan is almost as hard.

So why might you want to think about your end-game now?

Control.

Most business owners I know want to be in control - of their money, time, business, future.

How better to control future outcomes than to control how you build your business NOW so it will serve your needs LATER.

Freedom.

With each additional dollar in free cash flow and profit you generate, you increase the number of choices you can make - from new hires to a family vacation.

Choice = Freedom.

Winning.

No business owner has - ever - bragged about how they were forced to sell, got pennies on the dollar for their business, created a mess for their family, or declared bankruptcy.

Winning isn't bragging about how you increased revenue YOY or that you still put in 60-70 hour weeks after doing this for 20 years. It's exiting on your own terms.

Only 30% of the business that go to market will sell.

Successful exits are designed.

Ready to join the 69% of business owners who identified 'exit planning' as one of their top priorities?

Our process includes:

  • A valuation to right-size your expectations about how the market values your business.
  • A business attractiveness assessment that helps you get a clear understanding of where your business value stands now compared to competitors - and what you can do today to increase income and long-term value.
  • A personal readiness assessment that helps you understand your personal and financial goals so you can manage your expectations and prepare for what’s next on your own terms.
  • An integrated plan that prioritizes activities that allow you to achieve your business, personal, and financial goals while building the value of your business.

Learn more about how a business growth strategy designed to increase income AND improve valuation is the bet way to grow.

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  • Christy’s keen ability to identify my actual needs and focus me on the critical aspects of my business has been transformative. She’s provided insights and asked probing questions that emphasize the importance of planning with the end in mind.
    Stephanie Haenchen
    Owner, Pace Marketing
  • Christy’s coaching has has been instrumental in elevating my business to new heights. Her ability to facilitate strategic conversations has been transformative, helping me identify opportunities, overcome obstacles, and refine my business strategies for optimal results.
    Paya Sample
    Owner, Peak Leaders Collective
  • Christy took the time to assess my business model, understand my goals, and identify areas for improvement. What impressed me most was her ability to provide tailored strategies that were practical and immediately implementable.
    Sue Bailey
    Owner, Celebrating Life Cakes
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