Pain points
In a recent interview with Cheryl Mucha of CFO Your Way I was asked, ‘why do people come to you? What’s their pain point?’
Most often, business owners find me when
They have a good thing going but want to do better and aren’t sure how to go from where they are to where they want to be. Or
They are doing better, growth is in full swing and now they need help scaling operations to meet the increase in the number of clients, job size, and/or sales volume.
They know they need to do something but want to avoid the proverbial face plant.
Fear of the face plant can keep you stuck, hesitant to make any move even though you know you can’t stay put.
Or it can drive you to take action - any action - to avoid the anxiety of feeling like you’re falling behind and missing opportunities.
Neither gets you where you want to go. More importantly, these approaches don’t help you have more clarity and confidence as an owner and a leader.
I specialize in helping business owners like you find that clarity and cultivate the confidence you need to define, plan and achieve your desired end result for your business.
That looks different for everyone but usually includes a combination of
Defining your vision - what a successful business means to you
Evaluating where you are today - getting clear about your current reality
Figuring out a path forward - making choices, based on the best information available, to take steps toward making your vision a reality
Sure, we work on, create and discuss financial statements and financial projections, org charts and procedure manuals, and delegation and prioritization.
We also spend a lot of time talking through issues, thinking through scenarios and honing your ability to lead effectively - from personal habits, time management and planning techniques to providing your team with the tools and frameworks they need to work smart on your behalf.
And there is the accountability piece. Since consistently doing the basics - the everyday things that you need to do to meet deadlines, deliver on brand promises, build strong relationships, and work efficiently - is the single most effective way to out perform your competition and meet your goals, the other thing I do is provide the encouragement you need to stay focused and consistent.
As my friend Jess Dewell and I talk about often, it’s all about defining the destination, charting your course and staying the course.
Do those three things and sustainable, profitable business growth is yours to achieve.
Need a little inspiration to jump start your aspirations?
Listen to my whole conversation with Cheryl Mucha. Then reach out so we can talk about how to get you headed in the right direction.
