Ideas

 
Pain points
Christy Maxfield Christy Maxfield

Pain points

Business owners get a business coach when the pain of working alone is greater than the fear of being vulnerable. Business coaches help owners hone their visioning, planning and execution skills. They help alleviate the pain of uncertainty, doubt, fear and frustration to move clients to calm, confident decision making.

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Growth levers
Christy Maxfield Christy Maxfield

Growth levers

What are growth levers? Growth levers are the tactics you deploy to achieve your strategic business growth goals. Which business growth levers you choose depends on your market, industry and specific goals. When you make intentional decisions about what lever to deploy and when you increase the likelihood that your preparedness will meet opportunity. It’s how you make your own luck.

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Build to sell
Christy Maxfield Christy Maxfield

Build to sell

Build a sellable business even if you don’t plan to sell.

There are lots of things that make a business sellable, things that even if you don't want to sell your business they will make your business more profitable for you. Learn more about what it takes to sell your business by maximizing its value for you and your family.

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Get cool with uncertainty
Christy Maxfield Christy Maxfield

Get cool with uncertainty

When facing uncertainty in your business, one way to reduce the risk of making decisions is to ask yourself questions like:

What’s most important to me?

How do I define success?

Who needs to understand this?

What business levers can I use to get my desired end result?

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Start Here
Christy Maxfield Christy Maxfield

Start Here

Strategic business growth requires you to ask strategic questions. Asking strategic questions requires you to make time for this important activity which only you as a business owner can do. How much time, you ask? The time it takes. And one way to get started and move faster is to work with a coach who asks these questions all day every day.

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Lookahead
Christy Maxfield Christy Maxfield

Lookahead

Time management is often a concern for business owners. There are lots of different strategies including the two-week lookahead. By looking ahead to see what’s on your schedule you can take control of designing how and when you work. More control earlier in the planning process can make it a lot easier to keep your business running smoothly and avoid overwhelm.

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Courageously afraid
Christy Maxfield Christy Maxfield

Courageously afraid

Fear of failure is at the top of most lists about what business owners and entrepreneurs fear most about starting a business. There are plenty of other things that can make entrepreneurship intimidating. All of them can be overcome. Purpose First Advisors explores how to use knowledge, understanding and coaching to cultivate the courage successful business owners use to move past their fears.

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Humans First - growth and scale depend on meeting human needs
Christy Maxfield Christy Maxfield

Humans First - growth and scale depend on meeting human needs

The ability to grow and scale a business is dependent on the ability to systematize and operationalize. Business owners and leaders can't put systems and operations ahead of the humans who make them work. To successfully delegate as a growth strategy, look for systems and and operations to support the people in your organization.

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